MARCH 12, 2000
By Kay Wilson-Bolton
President, Ventura County Coastal Assn of REALTORS®
Published in the Ventura County Star
The REALTOR® professional who represents you in your buying or selling effort does a lot of work behind the scenes. At the presentation portion of the process, home sellers have the opportunity of hearing what the REALTOR® will do to cause the home to be sold. These efforts are the result of a strategic marketing plan that, over time, has produced proven results.
Most REALTORS® focus on three to five major events that will put your home in the most favorable light. Often times the events are related and have residual effects. It is understandable that a homeowner might think that the rest of the time seems like endless waiting.
This is not so for your REALTOR® professional. From beginning to end, your REALTOR® is working for you. A significant amount of research is conducted prior to your first meeting. This includes tax records, market data, special zones, and analysis of the group to be targeted for your home. Other REALTORS® are contacted, advertising is planned, and the marketing strategy you agreed to is implemented.
Once negotiations are completed, the rest of race the begins with the coordinating of inspections, appraisal, escrow and title efforts, gathering the appropriate disclosures, working with the lender, the appraiser, and the other REALTOR® should it be a cooperative sale. This period of time can also seem endless, but every day requires an activity, which brings everyone closer to the goal of moving day.
Every REALTOR® has his or her own style of doing business. It is always recommended that you interview more than one or rely on the recommendation of someone you trust.
The Professional Development Committee of the Ventura County Coastal Association of REALTORS®, chaired by Don Thibeault, is continually adding courses and programs to our curriculum in order that the REALTORS® who serve you under that banner are the wisest and best trained REALTORS® you can find.
When buying or selling your next home, choose a REALTOR® . There is a difference and you can benefit. For more information, contact Bob Seitz, CEO, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is http://www.vc-realtors.com