By Kay Wilson-Bolton
President, Ventura County Coastal Assn of REALTORS®
February 6, 2000
One of the major challenges many business face in America today is the opportunity and the duty to become culturally sensitive to the environment in which we all work.
Ventura County is certainly no exception; especially not the real estate industry.
The challenge issued by the Department of Housing along with the National Association of REALTORS® is that REALTORS® need to be culturally sensitive so that home ownership opportunities are available to everyone.
The Department of Housing is typically very aggressive in supporting new programs and their latest, “One America: At Homes With Diversity”, is receiving nationwide attention.
HUD is working in partnership with REALTOR® associations throughout America to educate and inform members about their duties under the law as well as how to be sensitive to various social and cultural groups.
The Ventura County Coastal Association of REALTORS® has established a working group to facilitate the full scope of that program in Western Ventura County and will be working with neighboring associations to provide workshops and seminars.
The local committee is chaired by Oxnard REALTOR®, Gayle Paul. She developed a passion for this effort at its inception and is working to bring the program to the members and the public. Her vice chair is Robin Turner
One of the elements of the program is to help REALTOR® firms to develop policies on how members of the public are treated from the moment they enter the office space.
Is everyone greeted in the same way? Is everyone offered coffee? Does everyone get ushered to the conference room? Does every home in their price range get shown to them, regardless of neighborhood? Are they all offered transportation to see these homes?
The recognized duty of a REALTOR® is fair and equal treatment for everyone. In a culturally diverse area such as Western Ventura County, it is important that our actions honor all of the buying public and that our offices and our organizations reflect the communities we represent.
When buying or selling your next home, choose an Ojai REALTOR who wears the Blue R“”. There is a difference between those of us who do and those who don’’. For more information, contact Dawn Shook, CEO, Ojai Valley Board of REALTORS® at 646.8453. Our website is http://www.ojaivalleymls.com