Cultural Sensitivity in the Real Estate Market


By Kay Wilson-Bolton

President, Ventura County Coastal Assn of REALTORS®

February 6, 2000

One of the major challenges many business face in America today is the opportunity and the duty to become culturally sensitive to the environment in which we all work.

Ventura County is certainly no exception; especially not the real estate industry.

The challenge issued by the Department of Housing along with the National Association of REALTORS® is that REALTORS® need to be culturally sensitive so that home ownership opportunities are available to everyone.

The Department of Housing is typically very aggressive in supporting new programs and their latest, “One America: At Homes With Diversity”, is receiving nationwide attention.

HUD is working in partnership with REALTOR® associations throughout America to educate and inform members about their duties under the law as well as how to be sensitive to various social and cultural groups.

The Ventura County Coastal Association of REALTORS® has established a working group to facilitate the full scope of that program in Western Ventura County and will be working with neighboring associations to provide workshops and seminars.

The local committee is chaired by Oxnard REALTOR®, Gayle Paul.  She developed a passion for this effort at its inception and is working to bring the program to the members and the public.  Her vice chair is Robin Turner

One of the elements of the program is to help REALTOR® firms to develop policies on how members of the public are treated from the moment they enter the office space.

Is everyone greeted in the same way?  Is everyone offered coffee? Does everyone get ushered to the conference room?  Does every home in their price range get shown to them, regardless of neighborhood?  Are they all offered transportation to see these homes?

The recognized duty of a REALTOR® is fair and equal treatment for everyone. In a culturally diverse area such as Western Ventura County, it is important that our actions honor all of the buying public and that our offices and our organizations reflect the communities we represent.


When buying or selling your next home, choose an Ojai REALTOR who wears the Blue R“”. There is a difference between those of us who do and those who don’’. For more information, contact Dawn Shook, CEO, Ojai Valley Board of REALTORS® at 646.8453. Our website is


About Kay Wilson-Boltonhttp://www.kaywilsonbolton.netWith a full-time career in real estate, I can add to your bank of knowledge, not only in real estate but in many areas of life that deal with people and relationships and choices. My real estate career has taught me many lessons about planning ahead and looking forward. I believe in helping along the way so that they can be the best they can be in any situation. I serve as a Fire Department Chaplain and Coordinator for the Many Meals Project which serves homeless and hungry families in my community. The event is far more than many meals. As a result of my work with the homeless population in my community, I received the Good Neighbor Award 2017 from the National Association of Realtors and named as a Champion of Homes in 2015 by the California Association of Realtors. I make pastoral visits to the inmates in the County Jail System and offer them what God says about "all things being new" and His remarkable plan for our lives. I have served my community as Mayor and in many volunteer capacities. I serve others by serving God first. My husband is involved in prison ministry and is a graphic artist. We live a simple life in Santa Paula with an office cat named Scout, three rescued poodles and a cat named Tony Diane at home.

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