By Kay Wilson-Bolton
President, Ventura County Coastal Assn of REALTORS®
September 9, 2000
Last Monday was the Labor Day holiday for 2000 and I was particularly aware of the amount of activity in the real estate community on that weekend.
My husband and I celebrated the day with a breakfast out at Logsdons at the Santa Paula Airport. My appointment to meet Joe Kapp at 10 am in Ventura was to present an offer from Ami and Karen who had spent the weekend in Ventura County and decided this was a place they wanted to call home.
Their agent Ray Porras had gone to the hospital that morning with symptoms of a heart attack so I was filling in.
Joe’s clients were also out of the area and he had to arrange for a conference call for the four of us.
The same buyer was interested in a particular commercial building and I was unable to reach the listing agent for a 24-hour period. I began to panic. Imagine not being able to reach a REALTOR for 24 hours at a time? After all, we have email, voice mail, web mail and junk mail. Where was he anyway?
Stuart Monteith was at work finishing the updating of the tract maps for our 7 cities before we initiate our new MLS system…a project Ralf Moll started the map project almost four years ago. Sorry Ralf…this part of our life is all volunteer.
Nancy Stepp was outlining a program to beef up our political action campaign. Elaine Pettersen was preparing the agenda for the next Multiple Listing meeting; three agents named Manuel, Karen and Bill called to see if properties were still available for showing to clients…on Labor Day.
By noon or so, three of my own staff showed up at the office to follow up with requests for information, prepare flyers for the next day’s REALTOR caravan and prepare for what we hoped would be a busy week. Besides, someone has to feed our Mental Health Officer. Her name is Molly Bolton and she is the resident, redhead cat.
This was also the first of the month when rents are due. There are still some tenants who believe in paying on time, with cash and want a receipt.
Meanwhile, Ray’s clients from Yountville had to return home due to the earthquake in that area. Their Realtor had called with concerns about the property they are trying to sell so they departed early. No problem…we spoke twice on their journey home thanks to the miracle of digital communication.
On the other hand, my own clients, who are the proud owners of Magoo Falls, were trying to take a few days of R&R from their own unique and demanding business. They were alerted to the fact that their open house had been advertised at the wrong price and called at 9 am on Sunday morning to ask if they should worry about attendance.
Fortunately, they were advertised in two other sections of the STAR and I tried to assure them of minimal negative impact. Ralph Ramos held the open house and had seven couples visit him.
They were also worried that they couldn’t find their home on one of our four websites. I could only tell them I would check on Tuesday morning.
REALTORS have done an amazing thing for our customers and that is to make the expectations of our services and delivery of them very high.
Realtors have raised the bar for each other by expecting instant responses, immediate connections and fail-safe communications.
This weekend proved to me that our national advertising campaign is true and real. “Real Estate is our life. We let you live yours.”
I can’t imagine anyone in our business denying pride in being a REALTOR. If you find one, assume that he or she is only a real estate agent—one who is not a member of the National Association of Realtors.
There is a difference.
Kay Wilson-Bolton is president of the Ventura County Coastal Association of REALTORS®. For more information, contact Kay Runnion, Interim CEO, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is http://www.vc-realtors.com