By Kay Wilson-Bolton
President, Ventura County Coastal Assn of REALTORS®
May 21, 2000
The use of the Internet to sell your home these days is becoming a standard marketing tool. In the early 90’s, the Internet was viewed as “The Lion Coming Over the Hill” and it truly was.
As the well-known real estate franchise companies search for ways to maintain brand status, the wiser ones in those groups are focusing on the wisdom of the REALTOR® trade name. As many professions have found, the Internet is changing how business is done in America.
The growth of many real estate discount companies is rampant; their names are broadcast on national news and in sports and business magazines. Some will come and go barely noticed, but one thing we know is that there are mega-bucks behind them.
The investors are trying to find the chemistry that will compete with and survive the impact of the REALTOR® organization known as the National Association of REALTORS®.
The majority of home shoppers in Ventura County of today are likely to use the Internet before they contact a REALTOR® to view homes and to help with the details. They want to see what homes are available and what their price range offers.
The number one real estate website in America today is Realtor.com, acting as a portal into the World Wide Web. This site updates more than one million listings every day.
Recently a new and exciting partnership has been forged between the National Association of REALTORS®, Homestore, California Association of REALTORS®, Wyldfyre Technologies, FireTap and two major real estate franchises to introduce the electronic platform where you and your REALTOR® will manage the details of your transaction.
As you contemplate your decision to enter the real estate market, be sure your home is marketed on REALTOR®.com. Not all real estate agents are REALTORS® and there is a difference.
The Ventura County Coastal Association of REALTORS® sends its listings to the Internet every moment of the day—but only those homes which are listed by REALTOR® members.
Before your employ a real estate agent, be sure you ask if they wear the blue “R”.
Kay Wilson-Bolton is president of the Ventura County Coastal Association of REALTORS®. For more information, contact Kay Runnion, Interim CEO, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is http://www.vc-realtors.com