is the Reliable Information Source


By Kay Wilson-Bolton

President, Ventura County Coastal Assn of REALTORS®

May 21, 2000

The use of the Internet to sell your home these days is becoming a standard marketing tool.  In the early 90’s, the Internet was viewed as “The Lion Coming Over the Hill” and it truly was.

As the well-known real estate franchise companies search for ways to maintain brand status, the wiser ones in those groups are focusing on the wisdom of the REALTOR® trade name.  As many professions have found, the Internet is changing how business is done in America.

The growth of many real estate discount companies is rampant; their names are broadcast on national news and in sports and business magazines.  Some will come and go barely noticed, but one thing we know is that there are mega-bucks behind them.

The investors are trying to find the chemistry that will compete with and survive the impact of the REALTOR® organization known as the National Association of REALTORS®.

The majority of home shoppers in Ventura County of today are likely to use the Internet before they contact a REALTOR® to view homes and to help with the details.  They want to see what homes are available and what their price range offers.

The number one real estate website in America today is, acting as a portal into the World Wide Web.  This site updates more than one million listings every day.

Recently a new and exciting partnership has been forged between the National Association of REALTORS®, Homestore, California Association of REALTORS®, Wyldfyre Technologies, FireTap and two major real estate franchises to introduce the electronic platform where you and your REALTOR® will manage the details of your transaction.

As you contemplate your decision to enter the real estate market, be sure your home is marketed on REALTOR®.com. Not all real estate agents are REALTORS® and there is a difference.

The Ventura County Coastal Association of REALTORS® sends its listings to the Internet every moment of the day—but only those homes which are listed by REALTOR® members.

Before your employ a real estate agent, be sure you ask if they wear the blue “R”.


Kay Wilson-Bolton is president of the Ventura County Coastal Association of REALTORS®.  For more information, contact Kay Runnion, Interim CEO, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is




About Kay Wilson-Boltonhttp://www.kaywilsonbolton.netWith a full-time career in real estate, I can add to your bank of knowledge, not only in real estate but in many areas of life that deal with people and relationships and choices. My real estate career has taught me many lessons about planning ahead and looking forward. I believe in helping along the way so that they can be the best they can be in any situation. I serve as a Fire Department Chaplain and Coordinator for the Many Meals Project which serves homeless and hungry families in my community. The event is far more than many meals. As a result of my work with the homeless population in my community, I received the Good Neighbor Award 2017 from the National Association of Realtors and named as a Champion of Homes in 2015 by the California Association of Realtors. I make pastoral visits to the inmates in the County Jail System and offer them what God says about "all things being new" and His remarkable plan for our lives. I have served my community as Mayor and in many volunteer capacities. I serve others by serving God first. My husband is involved in prison ministry and is a graphic artist. We live a simple life in Santa Paula with an office cat named Scout, three rescued poodles and a cat named Tony Diane at home.

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