The Right Cause Will Achieve the Sales Effect


By Kay Wilson-Bolton

President, Ventura County Coastal Assn of REALTORS®

November 5, 2000


Planning to sell your home?  Hire an agent who understands the difference between “cause” and “effect”.

“Selling” your home is the “effect” you want when selecting a real estate representative.  After all, the bottom line is that you want your home SOLD.

To achieve that “effect”, however, be certain you hire an individual who is a “cause” of home sales, rather than a seller of homes.  Here’s why.

Many real estate representatives are active in the market.  All are working with their own list of potential buyers.  Constantly on the lookout for homes meeting prospect requirements, those individuals are eager for fresh information about available properties.

Enter the agent who “causes” sales to happen.  This is the one you want working for you. This agent is a specialist at exposing listed properties to all active agents in the local market.  For obvious reasons, the more buyers who hear about your home, the more likely it is to be shown and sold at full-price. They have a plan to cause your home to be sold.

Acting as a catalyst, this agent causes sales to happen by constantly stimulating other agents to show and sell listed homes.  Look for the agent who can both explain this marketing method and has a history of implementing it.  Then, for a prompt sale at a great price, hire that agent to represent you!

It is possible that your preferred REALTOR® may never actually show your home. It is their job to cause it to be sold, not to sell it themselves.

Be sure you speak with a REALTOR® –a real estate agent who wears the “Blue R”.  There is a difference.

Remember the perfect pronouncement of REALTOR®.  “Reel-TUR; Never REE-luh-tur.”

“REALTOR®” is capitalized because it refers to a member of the National Association of REALTORS®.


When buying or selling your next home, choose a REALTOR®. There is a difference and you can benefit.  For more information, contact Randy McCaslin, Association Executive, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is






About Kay Wilson-Boltonhttp://www.kaywilsonbolton.netWith a full-time career in real estate, I can add to your bank of knowledge, not only in real estate but in many areas of life that deal with people and relationships and choices. My real estate career has taught me many lessons about planning ahead and looking forward. I believe in helping along the way so that they can be the best they can be in any situation. I serve as a Fire Department Chaplain and Coordinator for the Many Meals Project which serves homeless and hungry families in my community. The event is far more than many meals. As a result of my work with the homeless population in my community, I received the Good Neighbor Award 2017 from the National Association of Realtors and named as a Champion of Homes in 2015 by the California Association of Realtors. I make pastoral visits to the inmates in the County Jail System and offer them what God says about "all things being new" and His remarkable plan for our lives. I have served my community as Mayor and in many volunteer capacities. I serve others by serving God first. My husband is involved in prison ministry and is a graphic artist. We live a simple life in Santa Paula with an office cat named Scout, three rescued poodles and a cat named Tony Diane at home.

Leave a Reply if you like.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s