By Kay Wilson-Bolton
President, Ventura County Coastal Assn of REALTORS®
November 5, 2000
Planning to sell your home? Hire an agent who understands the difference between “cause” and “effect”.
“Selling” your home is the “effect” you want when selecting a real estate representative. After all, the bottom line is that you want your home SOLD.
To achieve that “effect”, however, be certain you hire an individual who is a “cause” of home sales, rather than a seller of homes. Here’s why.
Many real estate representatives are active in the market. All are working with their own list of potential buyers. Constantly on the lookout for homes meeting prospect requirements, those individuals are eager for fresh information about available properties.
Enter the agent who “causes” sales to happen. This is the one you want working for you. This agent is a specialist at exposing listed properties to all active agents in the local market. For obvious reasons, the more buyers who hear about your home, the more likely it is to be shown and sold at full-price. They have a plan to cause your home to be sold.
Acting as a catalyst, this agent causes sales to happen by constantly stimulating other agents to show and sell listed homes. Look for the agent who can both explain this marketing method and has a history of implementing it. Then, for a prompt sale at a great price, hire that agent to represent you!
It is possible that your preferred REALTOR® may never actually show your home. It is their job to cause it to be sold, not to sell it themselves.
Be sure you speak with a REALTOR® –a real estate agent who wears the “Blue R”. There is a difference.
Remember the perfect pronouncement of REALTOR®. “Reel-TUR; Never REE-luh-tur.”
“REALTOR®” is capitalized because it refers to a member of the National Association of REALTORS®.
When buying or selling your next home, choose a REALTOR®. There is a difference and you can benefit. For more information, contact Randy McCaslin, Association Executive, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is http://www.vc-realtors.com