The Sales Activities Behind the Scenes

MARCH 12, 2000


By Kay Wilson-Bolton

President, Ventura County Coastal Assn of REALTORS®

March 12, 2000


The REALTOR® professional who represents you in your buying or selling effort does a lot of work behind the scenes.

At the presentation portion of the process, home sellers have the opportunity of hearing what the REALTOR® will do to cause the home to be sold. These efforts are the result of a strategic marketing plan that, over time, has produced proven results.

Most REALTORS® focus on three to five major events that will put your home in the most favorable light.  Often times the events are related and have residual effects. It is understandable that a homeowner might think that the rest of the time seems like endless waiting.

This is not so for your REALTOR® professional. From beginning to end, your REALTOR® is working for you.

A significant amount of research is conducted prior to your first meeting. This includes tax records, market data, special zones, and analysis of the group to be targeted for your home. Other REALTORS® are contacted, advertising is planned, and the marketing strategy you agreed to is implemented.

Once negotiations are completed, the rest of race the begins with the coordinating of inspections, appraisal, escrow and title efforts, gathering the appropriate disclosures, working with the lender, the appraiser, and the other REALTOR® should it be a cooperative sale.

This period of time can also seem endless, but every day requires an activity, which brings everyone closer to the goal of moving day.

Every REALTOR® has his or her own style of doing business. It is always recommended that you interview more than one or rely on the recommendation of someone you trust.

The Professional Development Committee of the Ventura County Coastal Association of REALTORS®, chaired by Don Thibeault,  is continually adding courses and programs to our curriculum in order that the REALTORS® who serve you under that banner are the wisest and best trained REALTORS® you can find.


When buying or selling your next home, choose a REALTOR® . There is a difference and you can benefit.  For more information, contact Bob Seitz, CEO, Ventura County Coastal Assn of REALTORS® at 981.2100. Our website is


About Kay Wilson-Boltonhttp://www.kaywilsonbolton.netWith a full-time career in real estate, I can add to your bank of knowledge, not only in real estate but in many areas of life that deal with people and relationships and choices. My real estate career has taught me many lessons about planning ahead and looking forward. I believe in helping along the way so that they can be the best they can be in any situation. I serve as a Fire Department Chaplain and Coordinator for the Many Meals Project which serves homeless and hungry families in my community. The event is far more than many meals. As a result of my work with the homeless population in my community, I received the Good Neighbor Award 2017 from the National Association of Realtors and named as a Champion of Homes in 2015 by the California Association of Realtors. I make pastoral visits to the inmates in the County Jail System and offer them what God says about "all things being new" and His remarkable plan for our lives. I have served my community as Mayor and in many volunteer capacities. I serve others by serving God first. My husband is involved in prison ministry and is a graphic artist. We live a simple life in Santa Paula with an office cat named Scout, three rescued poodles and a cat named Tony Diane at home.

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